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Find out about available funding from institutions and funders worldwide and learn about our membership program. We offer authors the option to publish their books and chapters open access — making your research freely available to anyone with internet access! In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.
In fact, I was doing just about anything to stay below the radar when Tinker called. He said it was time to look back, time to reflect on the arc of my life on and off the court. Tinker was coming back on board to create the Jordan XX, which would be designed on the idea of looking back over the last 20 years.
It became an opportunity not only to reconnect with Tinker and revisit our creative process, but to talk about the basis for everything that had transpired. There were no models for what happened at Nike, and certainly nothing close to what we have created with Brand Jordan. And the process for me has always been pure.
Moving through the business world full time, I recognize that the structure of success is no different there than it was on the basketball court. Great companies have a lot in common with great teams.
Players who practice hard when no one is paying attention generally play well when everyone is watching. Success at any level can be reverse engineered to reveal the same architecture. And I learned very early to follow my instincts.