SlideShare Explore Search You. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Blue Ocean Strategy. Upcoming SlideShare.
Like this presentation? Why not share! You can use this template any way you like, as long as you do not sell it in its original or modified form. View all our other free templates here. Published: June 27th The blue ocean strategy is not for the fainthearted. The rewards, however, will be more than worth it. Imagine running a business with literally zero competition.
This is what the blue ocean strategy is all about! Published by Mervyn Phillips Modified about 1 year ago. With lower costs, Ford was able to charge a price that was accessible to the mass market. Sales of the Model T exploded. It outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service. This mindset helps managers identify the full range of utility spaces that a product or service can potentially fill.
The strategy canvas serves two purposes: To capture the current state of play in the known market space, which allows users to clearly see the factors that the industry competes on and where the competition currently invests To propel users to action by reorienting their focus from competitors to alternatives and from customers to noncustomers of the industry The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.
The value curve or strategic profile is the basic component of the strategy canvas. A strong value curve has focus, divergence as well as a compelling tagline. The idea behind this concept is that companies can succeed not by battling competitors, but rather by creating blue oceans of uncontested market space.